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Aura was born out of my personal struggle and journey with anxiety and the need for constantly being fidgeting with my fingers.
Unfortunately, I have picked my nails since I can remember, and I'm constatnly finding myself fidgeting with ANYTHING I can get my hands on.
Dinner with friends? You'll find me biting out and fidgeting with paper straws, wood sticks, napkins, you name it!
At work, in a meeting? Oh, you'll find me biting a pen, biting cable managers that I have laying round, doodling on my notepad, playing with a stress ball.
Stuck in traffic or in a car not driving? I'll definitely pick my nails.
One day, sick and tired of picking my nails, I turned to Google to search for some solutions to my problem.
That's how I found the concept of anxiety rings. "This is so cool" I thought. "Finally, something I can wear everyday that at least will help me be aware of the picking".
After browsing the web for a while, I was very disappointed, none of the rings I saw matched my style.
You wouldn't catch me wearing any of those outside my house.
And that's how Aura was born (it hasn't been an easy path, it's been more than two years since I first thought about this), and I can tell you more about the process later.
Right now, I'm glad we have feminine, soft, classy, and beautiful anxiety rings (and anxiety jewelry coming soon!) that we can and want to wear everyday and at every occasion (I literally wear this fidget spinning ring band all day long, at the gym, at the beach, at hikes, you name it).
Costa Rica, my beautiful Costa Rica! I was born and raised here and absolutely love my country.
I especially love how we're surrounded by greenery and nature everywhere and always.
I love to explore the country with my dog (because who's anxious and doesn't have a pet?). Being in nature is one of the things that soothes my nervous system and helps me cope with life's stressors.
I know I'm incredibly blessed to live and be able to explore the country which is why I'll try, as much as possible to share a little bit of Costa Rica with you, always.
The first collection, New Beginnings, has it's own Costa Rican inspiration. From blooming flowers, to strong lianas, my wish is that every woman, girl and teenager experience a little bit of the Pura Vida vibe.
If you've made it this far thank you and I hope that means you've enjoyed this short story about how Aura was born and why it was born.
I might update this page in the future with more tidbits of how the brand was born, for example, the name Aura, you'd be surprised why I chose the name.
Please feel free to reach out to me, I read every single email and would love to hear from you and your personal story with anxiety, ADHD or any other fidget-causing "conditions" (have a better word for that?shoot me an email!).
I hope you love the Aura products and brand as much as I do.
Talk soon,
Melissa
Boosts mood